Free AI Brand Kit Generator
Generate a complete brand kit in 60 seconds. Logo concepts, color palette, typography, favicon, and social images, all from one AI prompt.
Ready to get started?
Sign up to generate your full brand kit
Get names, colors, slogans, logo concepts, typography, and more, all in one place.
Get started for freeFull brand kit includes
What is a brand kit, and why every startup needs one
A brand kit is the bundle of visual and verbal assets that defines how your product looks and sounds across every surface. At minimum it contains a logo (in multiple formats), a color palette with hex codes, typography choices, a favicon, and a social sharing image (OG image). At its most complete, it also includes voice and tone guidelines, photography rules, illustration style, and example layouts. Without a brand kit you end up making one-off design decisions in every screenshot, every tweet, every landing page section. With one, you make those decisions once and reuse forever.
What's included in our free brand kit generator output
Our AI brand kit generator produces seven assets in a single run: a primary logo and three alternate concepts, a brand color palette of five colors with WCAG AA contrast guarantees, two complementary fonts (one for headings, one for body), a 32 by 32 favicon, a 1200 by 630 OG image for social shares, a tagline draft, and a one-page style summary. Logos export as PNG and SVG. Colors and typography ship as JSON plus a ready-to-use Tailwind config file.
How an AI brand kit generator actually works
Behind the scenes, a modern AI brand kit generator combines large language models for naming and copy, vision diffusion models for logo concepts, and rule-based color theory engines for palette generation. You describe your product in plain English. The system extracts brand attributes (industry, personality, target audience, tone), then generates each asset in parallel with consistent style direction. The result is a kit where the logo, colors, and typography all share a coherent visual language, not just isolated outputs.
Free brand kit generator versus paid design agencies
A traditional brand identity from an agency runs from 5,000 to 50,000 US dollars and takes four to twelve weeks. A freelance brand designer charges 500 to 5,000 dollars and takes two to six weeks. AI brand kit generators produce comparable starting points in under a minute for free or under ten dollars. The tradeoff is iteration depth: an agency will refine endlessly, while AI gives you a strong v1 that you can ship today and refine yourself later. For micro-SaaS, indie hackers, and side projects with no marketing budget, the math is obvious.
When a brand kit template is enough, and when it is not
Brand kit templates from Figma Community or Canva are great for one-off projects with no commercial ambition. They become a problem when you start scaling marketing: every other product using the same template looks identical. An AI-generated brand kit gives you something unique to your description, not a recycled layout. If your goal is differentiation in a crowded market, generate, do not template.
Common mistakes when building your first brand kit
Three mistakes appear over and over. First, picking colors before understanding your audience, which leads to palettes that look pretty but feel wrong for your buyer. Second, choosing fonts based on personal taste, ignoring readability at small sizes. Third, skipping the favicon and OG image because they feel small, when they are actually the two most-shared visuals of your brand. A complete brand kit covers all of these from day one and saves you the rebuild cycle later.
What makes a good brand kit
A good brand kit is coherent, complete, and code-ready. Coherent means the logo, palette, typography, and tagline feel like one product, not five outputs glued together. Complete means it covers every surface you will ship: web, social, favicon, OG image. Code-ready means the colors come as hex and a Tailwind config, and the fonts come with the right weights for production use. A good brand kit also includes a tagline draft and a one-page style summary so you can hand off to a freelancer or your future self without losing context. Anything less is a mood board, not a kit.
Code-friendly outputs: Tailwind, JSON, SVG
Every kit exports in formats developers actually use. Colors come as hex codes inside a colors.json file plus a ready-to-use Tailwind config (tailwind-theme.ts). Logos export as PNG and SVG. The full kit ships as a brand-guide.json that includes colors, typography, and metadata in one place. Drop the Tailwind file into your project and your colors work across the codebase. Shadcn theme blocks and Style Dictionary compatibility are on our roadmap, not in the kit yet. We are building this because this is the format we ship our own products in.
Pricing transparency: free preview, $8.99 per kit
You can preview the full kit (logo, palette, fonts, favicon, OG image, tagline) for free. No signup. No credit card. If you want to download the high-resolution files and editable assets, the kit is a $8.99 USD one-time purchase. No subscription. No annual lock-in. The price is on the page because we believe builders deserve to know the cost up front. For comparison: Looka is subscription-only starting near $96 per year, Pixa hides pricing, Brandmark charges $25 to $65 per kit, and most agencies charge $5,000 and up. Pay-per-use is the right model for founders who ship a finite number of products.
Why we built this for indie hackers and vibe-coders
This is not a generic small business brand tool. It is built for builders. Indie hackers shipping micro-SaaS on weekends. Vibe-coders prototyping in a few evenings. Solo developers who need a brand that looks like a real company without spending two months in a design cycle. Borrowing the spirit of Luma: this is not a logo maker, it is your complete v1 brand identity, ready to ship. The output is engineered for the exact workflow we use ourselves: generate, paste into Tailwind config, deploy. The founder is part of the audience, which is why every output assumes you will read code, not a brand book PDF.
Frequently Asked Questions
Is the brand kit generator really free?
You can preview the full output free. Generating a complete, downloadable brand kit with high-resolution logo files and editable assets is a paid product at 8.99 USD per kit, with no subscription.
What's included in a brand kit from this generator?
Logo (primary plus three alternates), full color palette with hex and Tailwind tokens, two complementary fonts, 32x32 favicon, 1200x630 OG image, tagline draft, and a one-page style summary. Everything exports as PNG, SVG, and JSON.
How long does it take to generate a brand kit?
Around 60 seconds from prompt to full kit. Reshuffling individual elements (logo, colors, fonts) takes a few seconds each.
Can I edit the brand kit after generating it?
Yes. Every element is editable. Reshuffle the logo, swap colors, change fonts, regenerate the OG image, all without redoing the whole kit.
Do I own the rights to AI-generated brand assets?
Yes. You get full commercial rights to use the generated assets in any project, including paid SaaS products, ads, and merchandise.
How is this different from Looka or Canva?
Looka focuses on logo design with template-based outputs. Canva offers brand kit templates that look generic. Our AI brand kit generator produces a coherent visual system (logo, colors, fonts, social) from a single prompt, designed to feel custom-made.
What is free and what costs $8.99?
Previewing the full kit is free, including logo concepts, palette, fonts, favicon, OG image, and tagline. Downloading the high-resolution files (PNG, SVG, JSON, Tailwind config, email signature, OG variants) is a $8.99 USD one-time purchase per kit. No subscription.
What file formats can I download?
Logos export as PNG and SVG. Colors export as hex codes inside a JSON file plus a ready-to-use Tailwind config. Favicons come as multiple sizes (16, 32, 180). The OG image ships in 5 styles at 1200x630 PNG. Fonts include the Google Fonts references and the recommended weights.
Is the voice and tone consistent across the kit?
Yes. The tagline draft and one-page style summary are generated from the same brand attributes (industry, personality, audience, tone) used for the visual elements, so the verbal identity matches the visual one. You can reshuffle the tagline without losing the rest of the kit.
Can my team collaborate on the same brand kit?
Brand Generator currently focuses on solo founders. Team accounts are not yet available. Each kit can be shared via download, so collaborators can import the same files (PNG, SVG, JSON, Tailwind config) into their tools.
What is your refund policy?
See our terms for refund details. Generally, one-time purchases are non-refundable except for technical failures. If a kit fails to generate or download, contact support via Discord and we will resolve it.
Related free tools
AI Brand Identity Generator
Generate a full brand identity from a single prompt. Name, logo, color palette, typography, voice, and launch-ready assets in under a minute.
Brand Color Palette Generator
Generate professional, accessibility-compliant color palettes that match your brand personality. WCAG AA contrast checked automatically.
Free SaaS Name Generator
Get AI-powered name suggestions for your software product. Describe your SaaS in one sentence and get creative, brandable names instantly.